How to Apply Proven Marketing Techniques to Land Your Dream Role
I am fiercely passionate about helping people get seen—period. There’s nothing more fulfilling than seeing someone step into a role they’re passionate about, contributing to their community, and connecting with work that truly drives them. But the traditional job search process? It’s broken. It leaves so many talented individuals feeling invisible and powerless, like they’re at the mercy of hiring managers and algorithms. That’s why I’ve made it my mission to disrupt this process through executive career coaching.
By incorporating marketing principles into career coaching, I help my clients take charge. Instead of waiting to get noticed, they learn how to show up—expressing who they are, the value they bring, and why they’re the solution employers are searching for. The secret to being seen and recognized? It’s all about marketing your value.
The Power of Visibility: Julie’s Story
Julie was frustrated and burnt out from sending countless applications into the void. She had incredible skills, but her approach wasn’t working because she wasn’t visible to the right people.
We worked together to craft her personal brand—a strategy grounded in marketing principles. This involved:
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Knowing Her Audience: Identifying the types of companies and roles that aligned with her skills and values.
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Addressing Pain Points: Highlighting the specific challenges those companies faced and positioning Julie as the solution.
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Connecting the Dots: Using her LinkedIn profile, resume, and online presence to tell a compelling story about who she was and the value she offered.
Five days after implementing this strategy, Julie received a job offer from a company she hadn’t even applied to. Why? Because she was visible, and her message resonated with the right audience. The offer was for a leadership role with a 55% salary increase—no negotiation needed. That’s the power of executive career coaching paired with a strong marketing strategy.
Marketing Strategies That Get You Seen
Over the past 15 years, I’ve honed my marketing expertise, and now I channel it into helping people transform their careers. Here’s how we do it:
1. Know Your Audience
Before sending out another resume, ask yourself: Who is my ideal employer? What kind of problems are they trying to solve? Understanding your audience is foundational in both marketing and career development. It’s not just about what you want but also about aligning with what they need.
2. Identify Their Pain Points
Every company has challenges, whether it’s improving efficiency, driving innovation, or enhancing customer experiences. I help my clients articulate how they solve these problems, so they’re no longer just another applicant—they’re the solution.
3. Connect the Dots
Your resume, LinkedIn profile, and interviews are your marketing materials. Together, we craft a cohesive narrative that connects your skills and experiences to the needs of your audience. It’s about showcasing the results you’ve achieved and the impact you’ve made.
“I was job searching for two years before working with Heather. She helped me move into a role in 8 weeks. The positioning was key. Golden. Finally I was getting seen by the right people and with the right opportunities. Forever grateful.”
Before and After: Positioning Examples
Before:
LinkedIn Headline: “Marketing Specialist with 5+ Years of Experience”
Resume Summary: “Results-driven marketing professional with a background in digital campaigns.”
After:
LinkedIn Headline: “Helping Tech Startups Drive Growth Through Data-Driven Marketing Strategies”
Resume Summary: “Empowering tech startups to exceed growth targets through innovative digital marketing strategies that drive measurable results. Expertise in audience segmentation, campaign optimization, and brand storytelling.”
The difference? The “after” version speaks directly to the audience and positions the individual as the solution to a specific problem.
Before: Generic Positioning
“I’m a Sales Manager with 10 years of experience leading teams to exceed revenue goals. I’ve worked in various industries and consistently delivered results. I’m looking to take the next step in my career as a VP of Sales.”
(Why This Doesn’t Work)
This is a typical, generic summary that blends in with countless other candidates. It lists experience and accomplishments without context or showing unique value. There’s no direct connection between the candidate’s achievements and the VP role they want.
After: Stand Out Positioning
As a Senior Sales Manager, I’ve spent the last decade architecting and leading elite sales teams, consistently exceeding revenue targets with 125%+ achievement year after year. Beyond delivering results, I excel at designing scalable, game-changing sales ecosystems —a mission-critical asset for companies navigating rapid expansion.
In my current role, I pioneered a data-powered pipeline strategy that slashed the sales cycle by 30% and boosted average deal size by 20%.
Now, I’m poised to step into a VP of Sales role where I can deliver strategic, high-impact leadership—elevating sales performance, accelerating growth, and building a legacy of unparalleled results.
One Strategic Shift for Transformative Outcomes
It’s time to stop feeling powerless and start showing up as the solution employers are searching for. Whether it’s creating a standout LinkedIn profile, crafting a compelling resume, or honing your interview skills, you have the power to transform your career.
Are you ready to get seen, recognized, and valued for who you are and what you bring to the table? Let’s make it happen with career coaching designed to get you results.
About Heather Constantine
Heather Constantine is a seasoned career coach with 15 years of marketing experience in building brands through strategic positioning, content development, and optimization.
She applies the same methodologies that have successfully built big brands to brand building for individual. By leveraging these proven strategies, Heather enables job seekers to get seen, heard, and hired in record time.
If you’re ready to move forward in your career journey, and equip yourself with the tools you need to land an incredible job offer, schedule a strategy call with Heather today.
