Land the Job in 2025 {With This Radically Different Approach}

As a career coach that has helped hundreds of students and clients in the last three years not only receive amazing high-six figure job offers but transform their entire approach to the job market, I know ONE THING for sure. 

And I can guarantee it for anyone going through the job market right now. 

If you don’t change your approach, nothing will change. 

Here, I break it down something a bit controversial, because what I KNOW WORKS is opposite of what you’ve been doing to try to land the job offer.  

What I know to be true is that you can’t stand out if you do what everyone else is doing, and you can’t do what everyone else is doing if you want to stand out. 

Let’s dive in! 

Motion vs. Momentum in Your 2025 Job Search 

If you’ve been spinning your wheels in the job search and feeling stuck, here’s a hard truth: motion is not the same as momentum. 

Motion is the endless loop of busy work—tweaking your resume, revising your LinkedIn profile, submitting applications into the void—hoping something, anything, will stick. 

Momentum, on the other hand, is when your efforts build on each other, creating undeniable force that propels you forward to actual results: job offers.

The Trap of Motion 

Meet Amanda. Amanda has 15 years of experience in sales, consistently exceeding quotas and managing high-value client relationships in the tech industry. She’s closed multi-million-dollar deals, led sales teams to record-breaking performance, and implemented strategies that increased client retention by 25%. Her executive summary reads:

“Seasoned sales professional with a proven track record of exceeding revenue targets and building strong client relationships. Skilled in strategic planning, team leadership, and consultative selling.”

Sounds great, right? Yet, despite Amanda’s stellar career, she’s not landing interviews. Why? Amanda is caught in the cycle of motion:

• Endlessly tweaking her resume: Adding buzzwords without real alignment to target roles.

• Revising her LinkedIn profile: Highlighting generic skills instead of unique value.

• Submitting to job boards: Sending applications without a tailored approach.

On paper, Amanda is doing all the “right” things, but none of them are moving her closer to job offers. She’s going through the motions, playing by the hiring manager’s checklist, and hoping for different results.

But hiring managers aren’t just looking for someone who meets requirements; they want someone who solves their problems. Amanda’s efforts are like treading water: a lot of activity, but no forward movement.

Turn Motion into Momentum: The Power of Positioning

Momentum starts with positioning. Instead of playing by the hiring manager’s rules, you flip the script and position yourself as the obvious solution to their challenges.

For Amanda, this meant reframing her messaging. Here’s her revised elevator pitch:

“I help tech companies accelerate revenue growth by closing high-value deals and building long-term client partnerships. My expertise is in consultative selling and leading sales teams to exceed quotas by an average of 30%. Whether it’s negotiating multi-million-dollar contracts or designing client retention strategies that boost loyalty, I deliver results that directly impact the bottom line.”

Notice the shift? Amanda’s new pitch:

• Uses problem-solving language (“accelerate revenue growth”).

• Showcases outcomes (“30% above quotas,” “boost loyalty”).

• Speaks directly to what hiring managers care about (“deliver results that directly impact the bottom line”).

This isn’t just a polished summary. It’s a strategic positioning that builds momentum. Amanda is no longer just another applicant; she’s a solution.

How to Build Momentum (With Your Unique Value)

If you’re ready to break out of the motion cycle, here are three actionable steps to develop your unique value and create momentum:

1. Know Your Audience

Research the companies and industries you’re targeting. What challenges are they facing? What outcomes are they trying to achieve? Use tools like LinkedIn, industry reports, and job postings to uncover the pain points of your ideal employer. For example:

• A tech startup might struggle with scaling their client base.

• A SaaS company may need to reduce churn while increasing upsell opportunities.

• An enterprise company could be facing challenges with penetrating new markets.

2. Know Their Pain Points

Once you’ve identified your audience, dig into the specific problems your expertise can solve. Think beyond job descriptions and ask yourself:

• Where are they losing time, money, or efficiency?

• What’s their biggest risk if they don’t solve this problem?

• How does your skillset alleviate these challenges?

For instance, if you’re in sales, their pain points might include missed revenue targets, high customer churn, or weak market penetration.

3. Know How You Solve Them

Finally, position yourself as the solution. Align your messaging—on your resume, LinkedIn, and in interviews—with their challenges. Use specific language that highlights your impact.

Instead of saying: “Managed sales teams and closed deals for multiple clients.”

Say: “Led a sales team to exceed revenue targets by 30% and closed $10M in new business within 12 months.”

This is how you build momentum: by turning busy work into targeted action that shows hiring managers you’re the candidate they need.

Where to Showcase Your Unique Value 

Amanda didn’t stop with her elevator pitch. She populated this new positioning across all her professional touch points:

• LinkedIn Headline: “Driving Revenue Growth | Closing High-Value Deals | Sales Leader Delivering Bottom-Line Results”

• Summary Section: Expanded on her pitch with metrics and client success stories.

• Resume: Tailored bullet points that highlighted her achievements in measurable terms.

• Cover Letters: Addressed each company’s pain points directly, using her new language to show how she’d solve them.

• Networking Conversations: Spoke confidently about her value and specific results she could deliver.

One Strategic Shift for Transformative Job Offer Outcomes 

It’s time to stop feeling powerless and start showing up as the solution employers are searching for. 

Replace motion with momentum, and your job search will transform – however, the key is having compelling value that resonates.  Want help from Heather. who has created custom positioning for thousands of professionals who landed incredible job offers in 6 weeks or less?  Schedule a free call here. 

About Heather Constantine

Heather Constantine is a seasoned career coach with 15 years of  marketing experience in building brands through strategic positioning, content development, and optimization.

She applies the same methodologies that have successfully built big brands to brand building for individual. By leveraging these proven strategies, Heather enables job seekers to get seen, heard, and hired in record time.

If you’re ready to move forward in your career journey, and equip yourself with the tools you need to land an incredible job offer, schedule a strategy call with Heather today.